A global cosmetics flagship online: the same brand gravity as the shelf, with enterprise-grade operations, analytics, and content control behind the scenes.
This platform is owned by KEDMA Cosmetics — a household-name international beauty brand. We built it for them and we are not in a position to sell or demo it. If you need an enterprise e-commerce platform of this calibre, we can build one for your brand.
What we built
Dead Sea minerals. Gold collections. International reach. One platform behind all of it.
KEDMA Cosmetics — "Forever Young," Dead Sea minerals, Gold collections, 8% by KEDMA. WeULT is proud to be the engineering team behind their digital flagship.
Multi-country and multi-currency shopping, localised UX, and payment diversity for global customers — not a single-market template retrofitted for international.
Merchandising teams manage catalog, collections, editorial pages, and campaigns from the same system that powers checkout — fewer tools, fewer mistakes, faster launches.
Facial Care, Body Care, Bath & Spa, Gifts — plus Exclusive Collections (Gold, Platinum, Royalty, Collagen, Hyaluronic, Glow…) — structured for scale, not flat SKUs only.
Leadership-grade reporting on sales, behaviour, and operations so marketing, CX, and finance share one source of numbers — not three disconnected dashboards.
Fine-grained access for merchandising, content, finance, customer service, and leadership — each team sees what they need without risking catalog or pricing integrity.
Fulfilment policies, shipping logic, and support touchpoints wired into the same ecosystem customers experience at checkout — end-to-end, not bolted on.
A serious, maintainable Laravel application suited to long-term evolution, integrations, and compliance expectations of a major international brand.
Stack
Laravel — full platform
E-commerce, CMS, analytics, and integrations — one codebase.
Role
Full product development
Design, engineering, and ongoing feature delivery.
Hosting
Client infrastructure · WeULT-maintained
Runs on KEDMA's own servers. WeULT owns releases, patches, and integration health.